Recently, new phylogenetic comparative methods have been proposed to test for the association of biological traits with diversification patterns, with species ecological ``niche{''} being one of the most studied traits. In general, these methods implicitly assume natural selection acting at the species level, thus implying the mechanism of species selection. However, natural selection acting at the organismal level could also influence diversification patterns (i.e., effect macroevolution). Owing to our scarce knowledge on multi-level selection regarding niche as a trait, we propose a conceptual model to discuss and guide the test between species selection and effect macroevolution within a hierarchical framework. We first assume niche as an organismal as well as a species’ trait that interacts with the environment and results in species-level differential fitness. Then, we argue that niche heritability, a requirement for natural selection, can be assessed by its phylogenetic signal. Finally, we propose several predictions that can be tested in the future by disentangling both types of evolutionary processes (species selection or effect macroevolution). Our framework can have important implications for guiding analyses that aim to understand the hierarchical perspective of evolution.